Ample Earth Sustainable Shopping Platform

Overview

At Ample Earth, a fintech startup focused on sustainable commerce, I served as Lead Designer during a pivotal growth phase. This project represented my first role at a tech company, where I bridged design and development to create a comprehensive marketing and e-commerce platform that connected conscious consumers with sustainable brands.

The Challenge

Ample needed a scalable web presence that could showcase their growing roster of sustainable brands while providing users with transparent sustainability data. The platform needed to balance marketing needs with functional user account features, all while maintaining fast performance and an accessible experience.

My Role

As Lead Designer, I owned the complete design and development of the Webflow-based website, working closely with the backend development team to integrate real-time sustainability data from the Ample API. I was responsible for translating brand vision into functional interfaces, implementing the frontend build, and collaborating on more complex technical implementations.

Key Contributions

Design & Development

• Designed and built the complete marketing site using Webflow and Webflow CMS, creating a flexible content management system for the team
• Developed UI components using Shopify Polaris design system to maintain consistency across the Ample ecosystem
• Implemented custom code solutions within Webflow to extend functionality beyond platform limitations

Technical Integration

• Collaborated with the development team to integrate the Ample API, pulling live sustainability metrics and brand data into the website
• Created responsive, accessible interfaces optimized for conversion across all devices
• Developed a scalable design system that supported rapid content creation and brand growth

Impact

The platform successfully launched Ample's digital presence, providing a seamless experience for users to discover sustainable brands, understand their environmental impact, and make informed purchasing decisions. The Webflow implementation enabled the team to quickly iterate on content and marketing initiatives without requiring developer resources for every update.

Technologies Used: Webflow, Webflow CMS, HTML/CSS, JavaScript, Shopify Polaris, REST APIs, Responsive Design, Email Marketing (Mailchimp)